International Business -The Challenges of Globalization

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Harga Asal: RM75.00
Harga Tawaran : RM45.00 (termasuk pos)
Terbitan: Pearson (Fifth Edition)
Pages: 486pg

Remarks:

This textbooks brings the concept of internatonal business to life! With its student-friendly approach, this book explores the key elements of international business and the central role of people and cultures.

This Global Edition has been edited to include enhancements making it more relevant to students outside the US. Pearson has worked closely with educators around the globe to include:

- A revise chapteron economics and emerging markets covering the emerging market of China, India & Russia
- More assignment material such as Ethical Challenge exercises helping students develop their business skills
- New global cases exploring current examples such as Omega's sponsorship of the 2008 Beijing Olympics.

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